Step 1. Define your organisation What are your key messages, goals, philosophy? A clearly defined brand will help you to create straightforward content that’s in line with your goals and doesn’t stray from your business philosophy. Step 2. Get to know your target audience from their perspective; don’t approach this from a business perspective. Take …
1. Too much information in a short space Never overload your customer with multiple messages. Keep content succinct, and your customer will be much more likely to take away your one key message, and remember it. 2. Posting too often There are few things more annoying than opening an email inbox to see 20-30 e-newsletters …
In an age where we are constantly being inundated with key messages, it’s vital that your business’ message is one that stands out. Online content is a way to generate interest from your customer by offering them helpful information or interesting content that is both relevant and intriguing. What you send out to your customer …
In short, content marketing involves creating and distributing content online to your target audience. In a more defined sense, it is a strategic marketing approach that entails researching, creating, publishing and distributing relevant and valuable content online to your target audience, with an aim to attract and retain new customers to your business. Content is …